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Control Through Communication: The Rise of System in American Management

New Books in Business, Management, and Marketing

CHAPTER

The Importance of User Industry in the Information Age

The first time I saw you in action was at a panel on structuring the information age life insurance and technology in the 20th century. One thing that had become very clear to me from being in a business school setting is that users were really important. That you can't just focus on a technology and ignore the people who use it. The early engagement, the amount of engagement between insurance people and the computer industry was just huge.

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