Danielle: People will be surprised to see how an organization like us is so analytical. Every night, every show, we are asking the customer to react. So you're drumming up all that creativity within and trying to bring it out and celebrate it. Danielle: I strongly suggest that when you are in front of a new opportunity, you should think about what's your ambition. And I guess the answer will become clearer and your decision process will be much easier.