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Designing the Revolution | Chapter 8 | Proximity

Designing the Revolution

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The Importance of Emotional Proximity

The proximity of the first meeting to the second meeting is not a big distance either psychologically or in terms of time. And it's easy for them to remember because it's the same time, same place. So what you've got here is a whole bunch of stimuli, as you might say, to remind people and engaging them. They're getting a telephone call quite quickly the following day. Or they're getting the information through email. On the day of the next meeting, they get checked in the morning to remind them.

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