How to Get Continued Media Coverage

What you make of your media coverage is what you do with your social proof. So it's co you got caught in the media, did you put it on your web sit have you printed the article and put it in your approach package? You're ijecting the value without needing to keep chasing every single reporter that might call with the opero request. I don't know how to get ongoing, to continuous media coverage. Be like i've gotten out there a few times. Like i can't believe  the number o f disappointments where i thought my life was about to change because these big name places are nothing but trouble for me.