The Digital Marketing Podcast by Exposure Ninja cover image

Most Branding Doesn't Work. Try This Instead.

The Digital Marketing Podcast by Exposure Ninja

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Brand Advertising Hasn't Always Been as Good as It Used to Be

The trouble with brand advertising is that it can blend into the noise. Let's take football shirts as another example. According to brand finance, fewer than forty nine % of these clubs fans can even recall who the sponsor is. And i believe, actually, there's an argument that says brand advertising has got worse over the years.

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