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#94: Ann Handley – How to make your voice a differentiator in your work
Creator Science – Learn from today's top content creators
Writing in a Content Marketing Age
"To me, it's just an easier thing for me to access think of an actual person who has new ants," she says. "I can't fake it ou now, i can't." She writes about her next door neighbor almost exclusively throughout the book. 'Think about a very specific person in your life that you would say this to, and how would you say it'
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