What Disney Needs to Eat Better From the Get Go

If it's on Disney Plus, there are marketing ways that you can do internally to bring down your marketing costs. You can hyper target online. There's a very specific way as well as traditional marketing to kind of lessen the cost of that film while getting it to accomplish what it needs to. But there felt like there was no support and miscommunication about what this movie was and who this movie was for. Bob Iger is trying to reconcile Pixar being called the straight to DVD bin of branding at Disney. Can't control people choose to see something else that we can.