
493: Customer Strategy in the Age of AI with Mark Abraham, BCG’s Personalization Lead
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Enhancing Customer Experience through Personalization and AI
This chapter discusses the crucial role of personalization in improving customer experience and how organizations can effectively implement strategies to achieve it. It emphasizes cross-functional collaboration, the use of a personalization index for internal assessment, and the transformative power of AI in analyzing customer data for better engagement. Real-world examples illustrate how AI-driven strategies are reshaping interactions and driving significant revenue growth in various sectors.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.