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4min chapter
Bonus: Rethinking Profitability: How to Market Like an Investment Banker with Bradley Keefer from Keen
DTC Podcast
Understanding Interaction in Omni-Channel Marketing Strategies
This chapter explores the challenges posed by isolated marketing teams that assess platforms independently, rather than collectively. It highlights strategies for optimizing marketing investments across channels like Meta, Google, and Amazon by leveraging custom analytics and understanding the timing of campaigns for improved profitability.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode