#142 Launch Email Strategy with Brittany McBean
The Marketing Freelancer: Unicorns Unite
The Third Email Is Going to Be Your Card Open Email
The first three emails should be your card open email. The product tour is the walkthrough of your offer. Please do not list everything in your program. Find out what matters to your audience and make sure that it's included.
Launch Series #3
Ok, unicorns, I’m delivering another powerful episode this week all about launch emails.
What if I told you that most of the sales and conversion wisdom we learned from the marketing gurus (and recommend to our clients) is no longer matching the voice of the customer? This is huge for you and your clients.
Conversion copywriter and launch funnel strategist, Brittany McBean, is my guest this week and she spends most of her time listening to the voice of the customer for her clients. In other words, she knows what people want…
In this episode of Unicorns Unite, Brittany shares the SIX emails you need for a launch email strategy that:
- Gives the audience the information they need to make a confident decision
- Doesn’t result in high refund rates after the cart closes
- Empowers the buyer (and drops the manipulative sales tactics of the past)
This kind of “insider knowledge” is exactly what will help you to show up as a unicorn in your next client launch. Tune in and help your clients develop winning launch email strategies that ultimately result in better profits for their businesses.
Roadmap to Launch Manager
Listen and learn! Then be sure to download my new freebie Roadmap to Launch Manager.
While you’re here hit subscribe so you don’t miss out on the next episode of this Launching Podcast Series. Next up: launch ads then post-launch debrief.
Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.
Connect with Brittany McBean:
- Brittany’s YouTube Channel
- Instagram: @brittanylmcbean
- Facebook: @brittanylmcbean
- Brittany’s Website
- Download Her Freebie: Nine Ways to Write More Better
Links Mentioned in Show:
- Download the Roadmap to Launch Manager
- Brittany’s Freebie: Nine Ways to Write More Better
- Apply for our Digital Marketer's Workgroup
- Behind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what’s working with launches NOW. Happening Jan 23-27.
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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