4min chapter

Product Innovation Series with Aram Melkoumov cover image

Founders, solve actual problem that matters! - Ben Yoskovitz, Highline Beta

Product Innovation Series with Aram Melkoumov

CHAPTER

The Pitfalls of Trend-Driven Startups

This chapter explores the complexities and challenges of launching carpooling businesses while examining the influence of human emotions and social behaviors on their success. It critiques the tendency of startups to chase fleeting trends like NFTs and AI, often resulting in superficial rebranding rather than true innovation.

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