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#36 Events, events, events – explaining the various GA4 event types

The Measure Pod

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Using Predictive Models Within G O Four

You can create a predictive audience within g o four. You can log an event as someone enters member into an audience, and that's what the audience triggered events are. One model specifically predicts if this user is likely to purchase for the first time in the next seven days. And that can be used to optimize your google ads campaigns before they've even made the purchase.

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