What's the Option?

"We have to get away from this standardization of what value is and putting everything on the principle of a dollar and a thing," he says. "There's going to have to be a reformation of what we consider to be value." In europe prior to the e u's destruction of culture that happened in the eighties, you found an unbuilt precedented level of uniqueness in products europe. Things had an unique character. People were innovating and doing things their own way.