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A WWE and UFC Tag Team, With Endeavor’s Mark Shapiro

The Town with Matthew Belloni

CHAPTER

Introduction

The chapter explores the recent merger between UFC and WWE, discussing the challenges faced by entertainment companies in streaming and managing cord cutting, as well as labor strikes. Mark Shapiro, president and COO of Endeavor and TKO, shares his insights on integrating the two leagues and managing the opinions of their leaders.

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