Incentives Are Often Suggested as Ways of Motivating People to Do Things

In the months since the spread of the coronavirus, stories of selfishness and exploitation have become all too familiar: people ignoring social distancing guidelines, or even selling medical equipment at inflated prices. Most of our public and economic policies take aim at these sorts of people — the wrongdoers and the profiteers. But is there a hidden cost to the rest of us when we put bad actors at the center of our thinking? Do the measures we put in place to curtail the selfish inadvertently hurt our capacity to do right by others?