The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

The Future of Events, Digital Events, and Founder Marketing Lessons with Goldcast CEO Palash Soni

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Event Marketing

The process of doing events itself is so complex, and putting them together so complex, that event folks will generally depriortize that part. The old school way used to be like, doing event or a webon, or give all the leads to the sales team, they try to follow up,. But, like, we're seeing more companies use events as a way to just build relationships and further the affinity for someone you are trying to reach.

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