Adspend with Ash Melwani and Rabah Rahil cover image

EP 01 - The Biggest Secret in Media Buying, How Ash Launched Obvi, and More

Adspend with Ash Melwani and Rabah Rahil

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You're Spending All This Cash to Aquire Customers, Right?

i would probably prioritize product, because it's like, you're spending all this cash t aquire customers if they're not coming back. I can't stand when people refuse to admit that they buy stuff for because of brand. That is a rich kind of complaints and so many purchases we make are based on them. Letru says he comes from the direct response marketing world: "I don't think they last for long"

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