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79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly)

GTM Live

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Marketing Versus Sales

Sales has a tendency to be more scientific, so they are more prone to focus on the ount of activities. I try to spend a littlel more time understanding the human aspect of what we're doing. Sales is all so upathetic, and i just don't think it comes as naturally as it does to marketers,. Maybe it's the same answer. If so, let me know.

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