#105 - Start Me Up (with Bob Cousins)
CISO Tradecraft®
00:00
The Importance of Dealing With Customers and Establishing Value
The purpose of marketing is to show the market why you are not a commodity. The most valuable thing you can have is a customer that walks away and thinks they've swiveled you. By the way, there's no such thing as a 2-0 - your product will never be perfect.
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