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From Data to Structure: AI Sensemaking For Your Journeys / Journey Management Playbook / Ep. #03

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Context Matters in AI Data Interpretation

This chapter emphasizes the critical role of context in interpreting data through AI, showcasing how detailed information can enhance insight accuracy. Through examples, the discussion illustrates the challenges of using incomplete data and the necessity for collaboration between AI tools and human expertise. The chapter also explores strategies for crafting effective membership journey maps, highlighting the importance of human validation in conjunction with AI-generated outputs.

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