remixing isn't a bad thing, but it's the simplest form of creation. That is where you connect existing ideas and combine them in a manner that they make something new. Inbrewd just took the wall street journal and old school business media and adapted it in a form that we thought worked for our audience. An example i like to think of is air b and b’s founders said, we want to create mariot for millennials. But jogebia chesky instead ideated something truly original,. A totally new market where staying with strangers in their homes could be an entirely new category of housing. I encourage you to reflect on this process on your own time and let