The TikTok Is a Scale Isn't Everything

TikTok is a scale isn't everything. Community, meaningful people in your community is everything. The number doesn't always equal the value. We do have three million followers, but that on our Instagram and that they're for like a good time, not a long time. But then we also have a newsletter, which has 60,000 followers and are the most engaged community I've ever met. And so it's exactly what you're saying. It's how you're using your community to drive your other business goals as well.