9min chapter

The Peel with Turner Novak cover image

ShipHero’s Journey to $12B | Aaron Rubin, Founder and CEO

The Peel with Turner Novak

CHAPTER

From Apparel to E-Commerce: A Financial Journey

This chapter explores the origin of a warehouse management software company, rooted in an earlier Brazilian Jiu-Jitsu apparel venture. It highlights the evolution of the business through the challenges of the 2008 financial crisis, revealing financial mismanagement and the personal sacrifices made to stay afloat. The narrative underscores the importance of innovation and resilience in overcoming debt and navigating a competitive market.

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