11min chapter

The Morning Brief cover image

Murder, Mayhem, Money: Why “True Crime” Sells

The Morning Brief

CHAPTER

From Audio to Video: Navigating Revenue and Platforms

This chapter explores the financial dynamics of podcast production, comparing the costs and benefits of creating audio versus video content. It discusses the shift towards independence in revenue generation through brand deals and the importance of finding the right agency to educate brands. The conversation delves into the success of true crime shows like Curry and Cyanide on platforms like Netflix and the differences in remuneration between independent projects and working with studios.

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