2min chapter

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Frameworks For Driving Sustainable Growth w/ Mike Duboe, Brian Balfour, Shaun Clowes | Greymatter

Greymatter

CHAPTER

Building B2B Growth Functions

Sean O'Brien: I was at Atlassian, running one of the major products there. At that time, this whole growth hacking thing was happening. He says he internalized it as the fact that the last mile can drastically affect whether or not a product is going to be successful. "I really love that terminology and I really love kind of what it even stood for at that time"

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