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The Secret to Exploding Your Subscription Revenue: Here's How!

App Marketing by App Masters

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Is Your Paywall Too Low?

Steve Ballmer: I would be playing around this paywall a lot more, Patrick. And I want to make sure 100% of my downloads close to first opens actually see this paywall. If you're not getting that, you have a critical problem. You have critical problem when it comes to monetization. He says he'd increase the one-time or yearly prices for users who are used to paying a lot and just charging a little tiny amount. "I like what Patrick has done in that he does have different models subscription or one time," Ballmer says. 'That's how I like to do it, Alex,' Bellmer adds. "'Car face' is an interesting title

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