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400 Put Your Ass Where Your Heart Wants to Be by Steven Pressfield

The Marketing Book Podcast

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What Can We Learn From Alexander the Great?

Alexander the great's signature move was when he would charge on horseback on his great war horse, bucephalus, at the head of his 16 hundred strong companion cavalry. He did it because he thought it would inspire his men and they would be inspired to follow him. And if you think about his career, certainly his military career, it worked. So there's even though he got wounded many, many, many times,. But so the point of that is, putting your ass where your heart wants to be is another way of saying, be bold.

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