You Learn More From Your Mistakes Than Your Successes

The first mistake we made is that we didn't truly understand what our business was about. We were there first in terms of understanding the value of honest so the concept of authenticity has come up over and over on this podcast. So while we got to honest kids, there's honest food, there's the honest company. And so we could have been making the dipers, the sun screen, all the other products that jeska alba and her team are up to.