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The Power of Thinking Outside the Box
He's in a commoditized industry, selling used cars. So he's got to figure out how can my business stand out. At the time, TV stations are relatively new and not all hours of the day had programming. Once again, I learned the power of thinking outside the box. Sure, it's easy to copy the competition. But doing business like everyone else means you'll get results like everyone else,. which is usually average.