3min chapter

Land of the Giants cover image

The Virtual Future of Restaurants

Land of the Giants

CHAPTER

Investing in Adi a Virtual Brands and Restaurant Brands

Restaurants are trying to prepare food for people that are eating on premise. So if they significantly increase their takeout and delivery, it can be challenging to prepare all that food in one kitchen. Even though you are expanding and growing your revenue by creating virtual brands, it doesn't necessarily mean that you are making a lot more money. The restauranteurs aren't paying much more labor costs, but they still pay for ingredients, and they still are taking home as much as if they were doing dinin.

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