Cross-Channel Marketing - Data-Driven Personalization

The company has leaned heavily into personalization. About 90, 95% of the communications that we send out have some sort of personalized element to them. The data enables us to then say, okay, so people who have purchased these Chloe's shoes also tend to purchase X, Y, and Z. It also enables us to understand there's certain brands, there's certain categories,. There certainly is a lot around, you know, sort of purchase behavior that helps us understand the value inherent in each of our customers.