Kiss My Aesthetic Podcast cover image

098 Life according to Logo Designer James Barnard

Kiss My Aesthetic Podcast

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The Importance of Hidden Easter Egg Moments in Branding

I think those Easter eggs are so important. It's a big part of my logo design process as well, is kind of the if you know you know kind of branding which speaks really well to the audience. I don't think all logos should have it, but when it works and it's appropriate for their industry then absolutely get it in there. Every good logo should have some kind of meaning to the client. They're going to look at it for the rest of their life of their business. So that is lovely when it comes together. And I can say it doesn't always work,. But when it does, it's just chef's kiss.

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