Tiny Matters cover image

Could most of our food, medication, and clothing come from...bacteria?

Tiny Matters

00:00

The Impact of Framing on Perception of Precision Fermentation

This chapter examines the impact of framing on public perceptions of precision fermentation, contrasting sustainability with naturalness. It highlights research findings that show public favorability fluctuates based on how information is presented, underscoring the significance of effective science communication.

Play episode from 15:39
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app