What’s behind the Beyond Meat rebrand?
Most Innovative Companies
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Innovative Sourcing and Market Trends in Plant-Based Foods
This chapter explores the sourcing strategies behind a popular plant-based product, particularly fava beans, and their historical ties to the Roman Empire. The discussion also highlights potential brand partnerships with high-profile athletes, while humorously contrasting their talents. Additionally, it addresses new product developments from Beyond Meat, focusing on nutritional benefits and the importance of local sourcing in enhancing consumer connections.
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