
SaaStr 545: Marketing to Developers: Why Happy is Our Hack with DigitalOcean CMO Carly Brantz and SaaStr GM & SVP, Marketing Amelia Ibarra
The Official SaaStr Podcast: SaaS | Founders | Investors
00:00
The Growth Messagine for Developers
The most important desired outcome among all our customers, developers and sass customers, was around building a more successful product or business. That's why we've infused this growth messagine throughout all our marketing efforts. So start by asking yourself what is that one thing that your customers are really desiring that you can provide to them? And then you want to really prioritize simplicity. Make everything from your sign up to the product itself as easy to use as possible for your customers. Then stay agile on the journey. Iv got a test. You know, twitch wasn't around a few years ago, and so just like that, you need to try new things with your audience.
Transcript
Play full episode