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From TikTok to Gut: Austin Chiang on Health Innovation

The Health Technology Podcast

CHAPTER

Leveraging Social Media for Healthcare Communication

The chapter highlights a health professional's decade-long journey of using social media platforms like TikTok, Instagram, and Twitter to educate on healthcare, engage with patients, and connect with colleagues. It discusses the speaker's experience transitioning to visual platforms, enhancing communication skills, and distilling complex healthcare topics into understandable content. The chapter also explores the impact of having a social media presence on building relationships with patients, emphasizing the importance of trust, adaptability, and maintaining professionalism online.

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