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#294 - Sahil Bloom - The Business of Building a Content Empire That Inspires Millions
The Fort - An Entrepreneurship Podcast
How to Drive a Book Launch Successfully
I'm not really selling anything but sold 100 times. And that's hyperbole. It's not 100 times, but it can be close. Like if I write an idea, it always starts with writing for me because that's how I think it's what I enjoy most. But that one idea now plays out across five different formats and reaches people in different places. So like the Twitter content reaches an audience that is probably 85% male,. My Instagram content is 50 50 male female and it skews older. Driving that newsletter to a million plus subscribers by the time the book comes out is hugely impactful for the success of the actual book launch.
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