Everyone thought women needed “safe” razors. Turns out, that was the biggest mistake the industry made.
In this episode, Shantanu Deshpande (Founder & CEO, Bombay Shaving Company) breaks down how one insight led to building Bombae, a ₹150 Cr brand in just a few years.
From understanding how women actually shave to rejecting the entire “make it pink” playbook, this is a masterclass in building products that truly solve for the user. Not by copying what exists, but by questioning the assumption itself.
Shantanu explains how the real gap wasn’t safety, but lack of control and feedback, and how designing for that changed everything.
What makes this conversation powerful is the clarity: most brands don’t fail because of execution, they fail because they solve the wrong problem.
What you’ll discover: • Why “pink razors” are fundamentally flawed • The real difference between men vs women shaving behaviour • How one insight built a ₹150 Cr brand • Why copying incumbents guarantees failure • The thinking behind designing the Roll Blade
Can a brand win just by understanding the user better than everyone else?
This episode shows what happens when you stop guessing and start observing.
