Negotiating Sweet Delights: A Cinnabon Adventure

Most of us negotiate in one of two ways: either you roll right over the other party, or you just roll over. But great negotiators refuse to believe that we have to choose between results and relationships. Sharpen your negotiation skills for both business and life with evidence and insights from a trio of negotiators who transformed their styles—and one who pulled off one of the most consequential agreements in human history.

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