Welcome to an exciting new episode of the Ultimate Guide to Partnering. Today, we dive deep into a topic we have not covered, Modern Selling and the Buyer's Journey, with special guest Brandon Lee, the Founder of Fist Bump and the Co-Host of Mastering Modern Marketing. In this engaging discussion, Brandon shares his experience navigating through the oversaturated world of marketing and sales, shedding light on the importance of creating demand rather than simply capturing existing demand. These insights are complemented by Vince's perspective on the need for a more cohesive and effective ecosystem for builders, innovators, and leaders in various industries. Join us as we explore the evolving landscape of digital content creation, the changing buying behavior of millennials, and the crucial role of trust in the selling process. Get ready to uncover valuable strategies for leveraging platforms like LinkedIn and revolutionizing marketing and sales approaches in the digital age.