3min chapter

How I Built This with Guy Raz cover image

Politico & Axios: Jim VandeHei

How I Built This with Guy Raz

CHAPTER

How to Build a New Brand

Even somebody with your experience talent platform, building a new brand is really hard. To be successful, you had to have an audience because without an audience, you can't command high prices for advertising. Mike Allen was maybe the most generous gracious person in the history of American journalism. And he also has a work ethic that has never been seen before and never will be seen again.

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