Shifting Strategies in the Beverage Industry

Filiberto Amati, Founder of Amati & Associates and Head of Partnerships at MAFFEO DRINKS, is a veteran of major spirits companies, including Campari and Di Saronno.

He dissects the seismic "shrink for growth" transformation, reshaping the global spirits industry.

Drawing from his deep FMCG expertise, Filiberto explains how spirits companies are finally adopting consolidation strategies that transformed consumer goods giants two decades ago—moving from "economies of scale" obsessions to a strategic "economies of scope" focus.

As Campari divests Cinzano, Brown-Forman sells Finlandia, and Diageo sells Pampero Rum, Filiberto reveals how this isn't random portfolio shuffling but a calculated response to activist investor pressure and economic uncertainty.

The conversation explores if mega-mergers are likely in the fragmented spirits industry, how mid-tier players like Gruppo Montenegro and Caffo are capitalizing on cast-off assets to build global scale, and why this inflection point will reshape competitive dynamics for the next 10-15 years.

Disclaimer: All analysis is based on publicly available information.

Timestamps:

00:00 Introduction and FMCG Context

02:15 Shrink for Growth Phenomenon Explained

06:30 Economies of Scale vs Scope

12:45 Industry Fragmentation Reality

18:20 Listed vs Private Company Dynamics

23:10 Mid-Tier Consolidation Opportunities

28:15 Future Industry Structure Predictions