What's the Elephant in the Marketing Room?

Bernadat g will whati have to, i'm required by law to ask this question. What is the elephant in the marketing room that you would like to call out? Ah, well, tut, there' a couple of things, but you know, we think that we need to find the the right story. And the right story seems to be the story that people are paying attention to at the moment. In doing that, we lose sight of the real story, is the truth about who we are.