Framing Political Issues: Continuous vs. Binary Scales

Before we get into today’s episode, we wanted to let you know this is a re-release as we take some time to regroup over the summer. But we’re not just dusting it off for no reason. If anything, this episode feels even more relevant now than when we first aired it.

It raises a big question: Are voters really thinking for themselves? Or are they just reflexively rejecting anything the other side says?

In this episode, we dig into that question with new experimental research that challenges the conventional wisdom. Are Americans hopelessly divided? Or are they actually more open-minded than we give them credit for—if we present information in the right way?

We’re re-releasing this one because it gives us a more hopeful, evidence-based look at polarization—and how the way we talk about politics might be part of the problem. And if you’re exhausted by the headlines, this episode just might change how you see American voters.