How to Communicate Large Price Increases With Your Customers

Every cost so the cost of the box the dry ice credit card processing credit card processing fees anything it's even processing goes into that as well. We include a 2% of the retail price we know is going to have to be held back for refunds built right into the cost per pound yeah cool what would you say is someone who's listening and they realize they need to make a major pricing correction or maybe they realize before they're listening to the episode and this is just kind of confirmed that yes this is something I should go back at and do? What are some guidance some best practice people can fall to soften the blow when it comes to communicating this to customers has we done a podcast haven't