Marketing to mayors and CIOs: channels that work

What if the biggest growth opportunity in your consulting business isn't scaling, but in simplifying what you deliver? This week I'm talking with Abhijit Verekar, founder and CEO of Avèro Advisors, a 50-person consulting firm that's helping U.S. cities and counties modernize through smarter tech strategy. And also of course now through AI. Abhijit built his success by breaking the rules that most consultants blindly follow. He's not selling software, he's not doing implementation. He's the independent advisor that government leaders actually trust. And now he's doubling down on AI and Micro-SaaS to deliver faster results without losing what makes consulting valuable: the human experience. 

So in this episode, you're going to discover why being truly independent is your most powerful differentiator in a crowded market; how to use AI to accelerate delivery without eroding your fees and authority; and the surprising way that Abhijit turned government bureaucracy into a high-margin, moat-protected niche. 

If you ever wondered how to build a consulting business that wins hard-to-acquire clients and stays ahead of technology, this one's for you. 

Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.

Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business. 

So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.

Abhijit Verekar is the Founder & CEO of Avèro Advisors, dedicated to modernizing local governments through tech innovation. With 20+ years of experience, he bridges the gap between technology and public service, guiding agencies through complex ERP implementations and strategic IT overhauls. Combining a finance background with creative problem-solving, Abhijit helps municipalities save millions and streamline operations. Under his leadership, Avèro has earned multiple Inc. 5000 honors. A Forbes Technology Council member, he is a speaker known for turning daunting IT projects into success stories.

Connect with Abhijit Verekar: https://www.linkedin.com/in/verekar/

Discover more about Avèro Advisors: https://averoadvisors.com/

Mentioned in this episode:

The Inner Circle

If you're running a 7-figure consulting business and are ready to be in a room of committed peers, this is for you. The Inner Circle is a high-level mastermind focused on proven strategies for scaling and lifestyle design. This is not for everyone, but if it's for you, you already know. www.consultingsuccess.com/inner-circle