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(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t
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Rethinking ROAS: A Comprehensive Guide to Marketing Measurement
This chapter critiques the reliance on Return on Ad Spend (ROAS) as an inadequate tool for measuring marketing effectiveness within a multi-channel landscape. It emphasizes the importance of backend analytics and a client-centric approach while advocating for broader metrics that align with actual business growth. The conversation highlights the need for agencies to adapt their strategies, ensuring that they evolve with the complexities of modern marketing to better serve their clients.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode