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Stop waiting for permission! and other ways to show design systems value, with Brian Alfaro — #05

On Theme: Design Systems in Depth

CHAPTER

Navigating the Ambiguity of Brand Experience in Design

This chapter explores the intricate relationship between design decisions and user engagement, particularly in sensitive contexts such as cancer screening. It highlights the importance of storytelling and cohesive design systems in creating impactful brand experiences while acknowledging the challenge of quantifying subjective emotional responses.

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