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The Keys to Assertive Selling

Sell or Die with Jeffrey Gitomer

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Salespeople Ask Good Questions, Right?

Andano: Another thing that separates really good and not so good salespeople is their ability to ask good questions. "A price objection is a symptom, not a problem," Andano says of customers who object because they don't see value in the product. 'You have to be observant,' he adds; if you want people to buy your wares, make them think about what it's worth.

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