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S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop
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How to Use Tap Card to Make a Big Sale
Tap Card lets you update your mobile app to reflect the season or environment that your site is in. It's not like a static thing where you load it once and it never changes again. I feel like one of the biggest things that happens during any sale is actually the lack of awareness by their own customers that a sale is going on. And so using Tap Card to one, have real estate on somebody's home screen, but also to have the push notification capability creates for a powerful promo experience.
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